Masterbatch manufacturers are using innovation and differentiation of their products as the primary strategy for ensuring market competitiveness. The development of technology has led to innovation in the masterbatch market in the past few years, non-shrinkable masterbatch, flame retardant masterbatch for PP pipe and PC board, anti-fogging masterbatch for food packaging dampers, antibacterial and deodorant masterbatch, biological Polymer and biodegradable masterbatch for casting resin. In the future, the development of the masterbatch industry will be driven by economic growth and end-use market demand to achieve complex color preparation. China and India are becoming the most noteworthy markets, especially in Asia, where labor costs are low and production bases in various industries are rapidly changing. As new investments increase overseas investment and production facilities, Asia is becoming the center of the world's major ingredient industry. Technologies are constantly being developed for achieving the desired color and physical properties in plastic products and reducing production costs. As the masterbatch industry continues to grow, the market will also help increase the demand for masterbatch in the short term, requiring products with superior performance and functionality for many consumer products.